In order to showcase the brand concept in a more innovative way, we used the format of art installation composed primarily of product packaging. Cigar tubes, arranged in a spiraling cone descending from the ceiling, from which lights shine outwardly through the cone, casting shadows throughout the entire space, and upon the walls surrounding the exhibit, translating the scent and enjoyment of the product into a unique special experience for visitors. The exhibition design made EL MONO one of the highlights and awarded Best Display alongside with Davidoff Cigars at the International Cigar Expo 2019 (Shenzhen).